Tech & Science Inside Mark Zuckerberg's vision for your Facebook augmented reality

16:08  19 april  2017
16:08  19 april  2017 Source:   USA TODAY

Here's the future -- according to Facebook

  Here's the future -- according to Facebook SAN FRANCISCO — On Tuesday, Facebook wants to augment your reality. That's when the giant social network hosts its annual F8 conference for software developers.That's when the giant social network hosts its annual F8 conference for software developers, a decidedly geeky affair that nevertheless has real-world implications for everyday Facebook users.

To find out more about Facebook commenting please read the Conversation Guidelines and FAQs. Inside Mark Zuckerberg ' s vision for your Facebook augmented reality . Jessica Guynn , USA TODAY 1:24 p.m. ET April 18, 2017.

El Universal. #F82017 @ facebook presenta nuevas aplicaciones de inteligencia artificial para mejorar la realidad aumentada https Zuckerberg takes the stage #F82017 https://t.co/ZC5Fm2TZEi. Product Hunt. Facebook is working on direct brain interfaces that will let you communicate with your mind

A blank wall turns into a 3-D art display with an animated, infinite rainbow waterfall — just by holding up a smartphone and viewing it through the camera.

That future is now. This Millennial-inspired wall canvas is just a short distance from where the Facebook CEO is discussing his company's new camera platform before it opened up to software developers at the company's annual conference on Tuesday.

What to expect from Facebook's annual developer conference

  What to expect from Facebook's annual developer conference Tomorrow marks the first day of this year's F8, Facebook's annual developer conference, and it promises to be a big one. After all, this is the 10th anniversary of F8, and you know that CEO Mark Zuckerberg will want to show off just how far Facebook has come in the past ten years. Here's a look at what we'll hopefully see in the days ahead.Facebook traditionally uses F8 to announce new features for its Messenger platform and this year would be no exception. In 2015, Facebook announced that Messenger would be opened to third-party developers, while last year's big launch was around the arrival of chatbots.

Inside Mark Zuckerberg ' s vision for your Facebook augmented reality Mark Zuckerberg : Addresses Facebook … Facebook demos social augmented reality . Today at Oculus’ Connect conference, Mark Zuckerberg demonstrated a new social VR experience that overlays…

All of those topics were expected to be expounded upon and this afternoon Mark Zuckerberg left us with a few gems on how Facebook intends to capitalize in these areas. But F8 referenced a major industry that wasn’t on the docket – augmented reality .

"There are groups of people just staring and admiring this wall which looks blank," Zuckerberg told USA TODAY from his glass-walled conference room at the heart of Facebook's sprawling campus here. 

"That's going to be a thing in the future, all of this art all over the place. I think it's really neat," he said. "We even put a plaque up on the wall to commemorate it. It's one of the first pieces of augmented reality street art in the world."

The world's most populous social network is poised to create a generation of new apps that it's betting will catapult augmented reality into the mainstream, the same way it made personal status updates and viral mobile games part of the daily, unthinking habits of billions.

Mark Zuckerberg Unveils Facebook's Augmented Reality Platform For Camera Effects

  Mark Zuckerberg Unveils Facebook's Augmented Reality Platform For Camera Effects At Facebook's annual F8 developer conference on Tuesday, CEO Mark Zuckerberg announced the company's newest platform: An augmented reality (AR) platform for camera effects. “We see the beginning of a new platform,” Zuckerberg said on stage at Facebook’s F8 event on Tuesday in San Jose, Calif. “We’re going to make the camera the first mainstream AR platform.

Mark Zuckerberg shows off the Facebook Camera Effects platform, which lets developers make their own augmented reality apps, like this Zuckerberg tipped his hand, just a little bit, during Tuesday’ s Facebook F8 keynote. During a demo of the company’ s eventual vision for augmented reality , in

Mark Zuckerberg shows off the Facebook Camera Effects platform, which lets developers make their own augmented reality apps, like this Zuckerberg tipped his hand, just a little bit, during Tuesday’ s Facebook F8 keynote. During a demo of the company’ s eventual vision for augmented reality , in

Fans of multi-player video game Mass Effect: Andromeda can don a Mass Effect-themed helmet mask effect for use with the front camera, then flip the camera to view stats from your latest mission using data from the game — basically a dynamic leader board in a 3-D space. You can also pan your phone to experience game visuals that augment the world around, bringing the scene from the game to life.

Soon fans will cheer on soccer team Manchester United with real-time data and video from the match. When ManU scores, it shows up in Facebook as a big flashing “GOALLLL” as you hear the roar of the crowd and confetti flies.

In his signature gray T-shirt and jeans, Zuckerberg, 32, is in the zone, describing this very near future that is deeply entwined with his view of how communication is evolving, from text to photo to video and now, digitally altered physical reality — all via the Facebook app on your smartphone.

Facebook pushes to augment reality through smartphones

  Facebook pushes to augment reality through smartphones Facebook on Tuesday launched a mission to make smartphone cameras windows to augmented reality, focusing on what people have in hand instead of waiting for high-tech eyewear .While kicking off the leading social network's annual developers conference in the heart of Silicon Valley, chief executive Mark Zuckerberg called smartphone cameras an initial and promising platform for augmented-reality features in applications tailored to synch with the social network.

Mark Zuckerberg has a vision for the future, and it involves a lot less stuff. “Think about how many of the things you use It’ s opening up a developer platform so that people can build augmented - reality features for the cameras that live inside Facebook , Instagram, Messenger and Whatsapp.

Mark Zuckerberg , Facebook CEO, talks about augmented reality during his keynote address at the F8 Facebook Developers Conference held at the McEnery Convention Center in San Jose, Calif., on Tuesday, April 17, 2015.

Facebook has poured billions of dollars into artificial intelligence research and virtual reality development, including its $3 billion acquisition of pioneering virtual reality headset maker Oculus. Yet virtual reality hasn't really taken off yet, partially hobbled by the bulkiness of headsets and the expense of computing gear, as well as people's general unfamiliarity with it.        

Facebook CEO Mark Zuckerberg © Martin E. Klimek, USA TODAY Facebook CEO Mark Zuckerberg We're already augmenting our realities

Along the way, Facebook came to a simple realization. "A lot of the use cases for augmented reality, people have started to do on phones and cameras," Zuckerberg says. 

So far augmented reality on smartphones has been pretty primitive: mostly silly or entertaining masks, filters and frames. Rival Snapchat and last year's hit game Pokemon Go have been the closest to ushering in the augmented reality age. But those uses are rudimentary compared to Zuckerberg's ambitions. And Facebook's reach is far bigger than either app.

Inspired by Pokemon Go, Facebook pushes augmented reality

  Inspired by Pokemon Go, Facebook pushes augmented reality <p>Facebook Inc (FB.O) is trying to seize on the technology known as augmented reality, a mix of the real and digital worlds best known from the hit smartphone game Pokemon Go, Chief Executive Mark Zuckerberg said on Tuesday.</p>Speaking at F8, the company's annual conference for software developers, Zuckerberg said Facebook was an obvious hub for businesses to reach people and experiment with augmented reality, although he did not suggest the company was planning to make similar games itself.

Mark Zuckerberg ' s big bet on augmented reality could accelerate the end of the smartphone as we know it. Why buy a TV? Zuckerberg tipped his hand, just a bit, during Tuesday's Facebook F8 keynote. During a demo of the company' s vision for augmented reality — in the form of a pair of

Facebook CEO Mark Zuckerberg outlines vision for augmented reality at F8 conference. SAN JOSE, Calif. – Looking to blend digital and physical worlds, Facebook is betting big on augmented reality .

"People aren't using primitive tools because they prefer primitive tools. They are using primitive tools because we are still early in the journey in developing better tools," Zuckerberg says. 

Soon, says Zuckerberg, everyday life will get an augmented reality jolt in three ways: by using the Facebook camera to display information on the real world, add digital objects in it and and enhance existing objects.

Picture trying to keep your children entertained at the doctor's office. Instead of dragging along a bag of toys, Zuckerberg says kids will play augmented reality games with smartphones, using the waiting room table as the game board. "Through the lens of the camera you can see this tower defense game where all these bad guys come in and you have to swat them in order for them to go away before they get to you," he says.

No need to carve your initials in the bark of that old tree or in the table of your favorite dive bar, soon you will be able to do that digitally. Same for leaving a note for your spouse or kids on the refrigerator. That, too, can now be digitally rendered.

One of Zuckerberg's favorite new augmented reality experiences was built by Nike. The Facebook CEO, whose personal goal last year was to run 365 miles, says the Nike+ Run Club augmented reality app will overlay information around you as you run and share your run with friends. It also features lighthearted effects, such as putting you in a headband and drenching you in cartoon sweat.

Zuckerberg vows work to prevent next 'Facebook killer'

  Zuckerberg vows work to prevent next 'Facebook killer' Facebook chief Mark Zuckerberg on Tuesday vowed to work to keep the world's leading social network from being used to propagate grisly acts like the murder of an elderly man on Easter Sunday. Zuckerberg's comment came during the opening of Facebook's annual developers conference in the heart of Silicon Valley, where he focused on technology tools intended to promote stronger communities."We are going to work on building common ground, not just getting more opinions out there," Zuckerberg said."Our hearts go out to the family and friends of Robert Godwin, Sr..

Finally, Facebook wants to build the next major computing platform, which Zuckerberg believes could be augmented reality and Oculus. This quarter, Oculus continued to make progress towards this vision .

Mark Zuckerberg has big plans for his company in the augmented reality space that go beyond Pokémon Go and Snapchat filters, which he outlined during today’ s Facebook F8 Conference. There, he also expanded on the ambitious ten-year master plan that Facebook unveiled last year

"It's cute," Zuckerberg says.

'Platonic form' of mixing digital and virtual reality

But it's not just a gimmick. True to Facebook's origin as a way to connect with classmates, Zuckerberg sees this augmented reality as a way to make online relationships more real and real-life relationships better.

"The idea is that when you become friends with someone on Facebook, your relationship gets stronger in real life. You bring your community online and your physical community gets stronger," Zuckerberg says. "So it's not one or the other, you can actually mix these two together. And what augmented reality is like in a lot of ways is the platonic form of being able to mix digital and virtual reality."

To fuse these two realities, Zuckerberg envisions one day wearing natural-feeling, lightweight glasses or contact lenses that overlay all kinds of digital content and information on the physical world.

"If you want to play chess, great, here's a chess board," says Zuckerberg, pantomiming placing a chess board between us on his conference room coffee table. "You have your glasses and I have mine. And even though it's not a real board, we can play and it feels like it's real."

Not in the mood for chess? How about watching a TV show together? "We don't need a physical TV. We can buy a $1 app TV and put it on the wall and watch it," Zuckerberg says. "It's actually pretty amazing when you think about how much of the physical stuff we have doesn't need to be physical. It could just be digital and created by kids all around the world who don't need access to a factory to build a TV."

Another neat trick in the age of augmented reality glasses: "You will be able to look around and your friends will have annotated things," Zuckerberg says.

Out to dinner at a friend's neighborhood joint, next to that night's specials might be a note left by a friend telling you what to order and what to avoid.

All of the 3-D objects software developers build today will lay the groundwork for the digital world to meld with the physical one, Zuckerberg says.

"One day, five to seven years from now, when we actually have the glasses that we want, there will be all this content that you can start to interact with."

He cautions much of augmented reality will take time to develop. But it's hard for Zuckerberg to mask his enthusiasm. Nearly all of his Facebook posts in the run-up to the F8 conference have featured camera effects, like the one that has him sporting a glitter beard: "Working on F8 and badly need to shave."

"I'm not subtle," he says, laughing. "I'm really excited about this."

Follow USA TODAY senior technology writer Jessica Guynn @jguynn 

Mark Zuckerberg's quest to kill the smartphone could have some scary side effects (FB) .
What happens if a Facebook glitch in augmented reality causes some people to become invisible in your field of vision? What if you start seeing people who aren't there? Or an audio error accidentally means you can only communicate in Tagalog until your reset your glasses?What if a Facebook algorithm change means that people who disagree with you are literally rendered invisible? It's a weird, science-fictional thing to worry about, but it's increasingly a weird, science-fictional sort of world.

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