Sport Who are F1's most popular drivers?

06:35  11 january  2018
06:35  11 january  2018 Source:   Sky Sports

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Sergio Perez is the fourth most popular driver , largely thanks to his 2m followers on Twitter, with Max Verstappen fifth. The Finn only joined the site at the end of December but he already has 337,000 followers - more than 12 other drivers on the current grid.

“We are seeing a heightened level of consumer brands becoming involved in F 1 in 2015, some which are changing allegiances. Ultimately it is them who will benefit most from the marketability of drivers .

Daniel Ricciardo wearing a hat: Morpheus Bulletin © Provided by BSkyB Morpheus Bulletin

Lewis Hamilton may have recently purged two of his three accounts, but the Mercedes driver remains the most popular Formula 1 driver on social media - by far.

The four-time world champion has removed all posts from his Twitter and Instagram accounts, but maintains a reach of around 15 million fans thanks to his combined followers on the three most prominent social media sites.

a man wearing a hat: Sutton Images © Provided by BSkyB Sutton Images

As of January 2018, Hamilton has 5.2m followers on Twitter, 5.7m on Instagram, and just over 4m on Facebook - which he last updated on Christmas Day.

Hamilton purges social accounts

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Related QuestionsMore Answers Below. Who is the most accomplished F 1 driver of all time? Where can I watch a Formula 1 race on TV in India? If we are talking F 1 then most drivers pick Spa, Suzuka and Silverstone as the top three.

F 1 racing is one of the most popular sports in the world today. This sport has seen several exceptional drivers come and go or rather race! Let’ s take a look at some of the greatest Formula 1 drivers who graced the sensational game.

Fernando Alonso is the second most popular F1 driver on social media with 6.2m fans, and the McLaren driver's influence is still growing despite failing to win a title since 2006.

Red Bull's dynamic Aussie, Daniel Ricciardo, is third on the list.

a man holding a fish: Morpheus Bulletin © Provided by BSkyB Morpheus Bulletin

Sergio Perez is the fourth most popular driver, largely thanks to his 2m followers on Twitter, with Max Verstappen fifth.

The fastest-growing social media account, however, is certainly Kimi Raikkonen's Instagram page.

The Finn only joined the site at the end of December but he already has 337,000 followers - more than 12 other drivers on the current grid.

Roberto. ☝️ #f1 #kubica #amigo

A post shared by Fernando Alonso (@fernandoalo_oficial) on

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Red Bull advisor Helmut Marko reckons Formula 1 ' s youngest-ever driver Max Verstappen has already become the championship' s most popular competitor. Verstappen's popularity in his native Netherlands has been well-documented

Lewis Hamilton and Ferrari have been voted Formula 1 ' s most - popular driver and team in the Motorsport Network's 2017 Global Fan Survey. Most popular F 1 drivers . The 10 fan favourites according to our global survery.


Home sweet home.

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Raikkonen's Ferrari team-mate Sebastian Vettel remains the only F1 2018 driver without an official social media account.

In total, the 19 confirmed drivers for the upcoming season have a combined reach of around 37.5m fans.

How does F1 compare to other sports?Formula 1 recently described itself as the 'fastest growing sport brand on social media platforms', with the sport's owners Liberty Media keen to increase the digital presence of its content and drivers.

Leading light Hamilton, however, still has some way to go to catch the most popular athletes from other sports.

Real Madrid superstar Cristiano Ronaldo is the most followed sportsman on the planet with more than 300m fans, while Lebron James leads the way for the NBA with almost 100m.

The full Formula 1 2018 schedule

India batsman Virat Kohli is on top for cricket, while Rafael Nadal and retired track star Usain Bolt also place above Hamilton in the list.

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A survey of more than 200,000 fans has Kimi Raikkonen at No 1 , ahead of Fernando Alonso and Jenson Button.

But bananas remain a popular snack, especially if drivers are a bit sleepy like Sergio Perez. First to be fed are the drivers , who as toned athletes munch on a more carefully controlled menu. Drivers ' dietary needs. Like so much in F 1 , timing is everything.

But Hamilton does have a larger reach than the NFL's most popular player, quarterback Russell Wilson, as well as golf's Tiger Woods.

What next for F1?

F1's digital growth, confirmed in an FOM statement, should come as no surprise after Liberty Media's takeover.

Part of their plans included relaxing the sport's previously stringent social media rules - aiming to push social media engagement between drivers and fans.

Daniel Ricciardo talking on a cell phone: Morpheus Bulletin © Provided by BSkyB Morpheus Bulletin

"We are encouraged by the growth in audience numbers across linear and digital platforms during the 2017 season," F1 commercial director Sean Bratches said. "Central to our efforts last season was to improve the fan experience across our platforms and it is encouraging to see the engagement that fans around the world have with Formula 1 media.

a man wearing a hat and smiling at the camera: Morpheus Bulletin © Provided by BSkyB Morpheus Bulletin

The 2017 season included live Instagram streams from team motorhomes during rain delays, Twitter Q&A's and car launches on Facebook. And 2018 should see a lot more.

"Our work continues as Formula 1 fans will see material changes in 2018 with respect to both incumbent experiences and the creation of new ones," added Bratches. "It is a good time to be a Formula 1 fan."

Sky Sports F1 is the only place to watch every Formula 1 Grand Prix, qualifying and practice session live in 2018. Get Sky Sports F1.

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