Sport ​Under Armour in talks on long-term extension with Yankees' Aaron Judge

22:40  11 july  2017
22:40  11 july  2017 Source:   Sporting News

2017 AL All-Star team announced: Aaron Judge, trio of Astros highlight roster

  2017 AL All-Star team announced: Aaron Judge, trio of Astros highlight roster Yankees slugger Aaron Judge and a trio of Astros headline the AL All-Star starters announced Sunday night.Yankees rookie Aaron Judge dominated American League All-Star voting the way the rookie slugger has dominated opposing pitchers, earning a starting spot in the 2017 All-Star Game on July 11 in Miami, in voting announced Sunday night on ESPN and MLB.com.

Aaron Judge of the New York Yankees celebrates after connecting on a solo home run in the fifth inning against the Milwaukee Brewers, at Yankee Stadium in New York, on July 7, 2017.

American League outfielder Aaron Judge , of New York Yankees , celebrates with I enjoyed every minute of it - watching the other guys swing, coming here early and talking to the media," Judge said. Judge has hit the longest home run in the regular season this year in the majors - 495 feet.

As Aaron Judge stockpiles superlatives, Under Armour is negotiating a long-term extension of its endorsement deal with the Yankees slugger that began when he was in the minors.

“We’re right now in the middle of renewing Aaron’s deal,” Walker Jones, Under Armour’s senior director for global sports marketing, told the Baltimore Sun. “We’re putting the finishing touches on a long-term extension with him.”

Aaron Judge © (Getty Images) Aaron Judge

What company involved in MLB wouldn’t want to be in business with Judge, who sports marketing executives and analysts are calling the new face of baseball?

Just days after breaking Joe DiMaggio’s record for most home runs in a season by a Yankees rookie, Judge won the 2017 Home Run Derby on Monday Night. He leads the majors in home runs with 30, is the odds-on favorite to win AL MVP (listed at 1-to-2 odds at the Westgate Las Vegas SuperBook) and is a starter in Tuesday night’s All-Star Game.

Under Armour produced Home Run Derby edition cleats for Judge and Dodger Cody Bellinger with a Miami theme, the Sun noted.

Judge figures to be a cornerstone of Under Armour’s deepening marketing efforts in the sport. Under a deal signed last year, the brand becomes the official outfitter of MLB in 2019, and it has deals with between 325 and 375 players in the majors and minors, according to Jones, also including the Nationals’ Bryce Harper and Dodgers’ Clayton Kershaw.

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