Money Alexa makes decision-making easier than ever—by making your choices for you

15:00  10 july  2018
15:00  10 july  2018 Source:   qz.com

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How to Make Decisions . Making the Best Possible Choices . Take the "overwhelming" factor out of decision making with this logical, step-by-step process. Some of your decisions will be so routine that you make them without giving them much thought.

Making your own decisions makes you responsible for what comes out of that decision whether it was a positive move or not. If you ’ve ever had someone try to tell you not to do something without a better reason than , “I said so or it didn’t work” it’s not really a good enough reason not to do it.

FILE - In this Sept. 27, 2017, file photo, a new Amazon Echo is displayed during a program announcing several new Amazon products by the company, in Seattle. Amazon has launched a version of Alexa for hotels that lets guests order room service through the voice assistant, ask for more towels or get restaurant recommendations without having to pick up the phone and call the front desk. Marriott signed up for the service. (AP Photo/Elaine Thompson, File) © Catalyst Images FILE - In this Sept. 27, 2017, file photo, a new Amazon Echo is displayed during a program announcing several new Amazon products by the company, in Seattle. Amazon has launched a version of Alexa for hotels that lets guests order room service through the voice assistant, ask for more towels or get restaurant recommendations without having to pick up the phone and call the front desk. Marriott signed up for the service. (AP Photo/Elaine Thompson, File) There’s no stopping voice technology. eMarketer forecasts that 57 million US adults will use a smart speaker at least once a month this year, such as Amazon’s Echo or Google Home. This figure that rises to 91 million when you count voice assistants embedded into other devices, like Apple’s Siri.

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The choices you make and the decisions you take have a long lasting impact on your life. Whether you feel it immediately or not, your life is being shaped by the choices you are making in the present.

This stage is important to the overall decision making processes as a decision will be made from a selection of fixed choices . Remember that sometimes a quick decision is more important than ‘the right’ decision , and that at other times, the reverse is true.

It doesn’t stop there. Another report says that by 2020, half of all searches will be done by voice. Yet another predicts that voice shopping will grow to $40 billion in 2022. “Not since the smartphone has any tech device been adopted as quickly as the smart speaker,” eMarketer’s report said.

But what does this mean for us, the consumers? Beyond the undeniable truth that voice technology will change how we shop, it’ll also change what we actually buy.

Prompts on how to use Amazon's Alexa personal assistant are seen in an Amazon ‘experience center’ in Vallejo, California, U.S., May 8, 2018. Picture taken on May 8, 2018. REUTERS/Elijah Nouvelage © Catalyst Images Prompts on how to use Amazon's Alexa personal assistant are seen in an Amazon ‘experience center’ in Vallejo, California, U.S., May 8, 2018. Picture taken on May 8, 2018. REUTERS/Elijah Nouvelage

Voice and choice paralysis

Here’s how shopping psychology currently works. Walk into a grocery store, and you’ll find endless choices in front of you. Different kinds of toilet paper, multitudes of batteries, an entire section devoted to yogurt, an entire aisle filled with cereal. That seemingly unlimited choice only gets magnified when you shop online. For example, a search for “paper towels” will give you 30,000 product results on Amazon and endless pages of information on Google. Unless you have really strong feelings about exactly which paper towels you use (and some people really do), the endless selection can feel a bit overwhelming.

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The thoughest decision I ever had to make was returning to my native country after traveling aboard. It's not your choice , for me. It's your worship of work, labour, parents and environment, which matters n makes difference.

We can spend our lifetime making all sorts of decisions , yet we spend little, if any, time making distinctive life choices . I believe we may need to focus more on making choices than making decisions .

The rise of voice shopping will change that drastically, helping you cull down the decisions—but that’s not necessarily a good thing.   The rise of voice shopping will change that drastically, helping you cull down the decisions—but that’s not necessarily a good thing. If you ask Alexa or Google Home to buy you granola bars, they don’t give you a list of options to choose from. Unlike what you’d find in either a brick-and-mortar or online store, you’re given a couple of options at most. While you can ask for more, it’s an extra step you’ll need to actively take.

LAS VEGAS, NV - JANUARY 08:  Amazon Alexa Senior Vice President Tom Taylor walks on stage during a Panasonic press event for CES 2018 at the Mandalay Bay Convention Center on January 8, 2018 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 9-12 and features about 3,900 exhibitors showing off their latest products and services to more than 170,000 attendees.  (Photo by David Becker/Getty Images) © Catalyst Images LAS VEGAS, NV - JANUARY 08: Amazon Alexa Senior Vice President Tom Taylor walks on stage during a Panasonic press event for CES 2018 at the Mandalay Bay Convention Center on January 8, 2018 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 9-12 and features about 3,900 exhibitors showing off their latest products and services to more than 170,000 attendees. (Photo by David Becker/Getty Images)

The result? Unless you’re looking for a very specific product (say, Nature Valley Crunchy bars), you’ll probably go with whatever is served up to you first. And after you’ve ordered something once, it becomes incredibly convenient for you to just re-order the same brand over and over again: Your voice assistant will assume that you simply want to repeat your previous purchase, and present that option to you first. And so the cycle continues. Unless you proactively ask for a different brand by name (or until a time when paid voice search results become a reality, and the first choice could be determined by the highest bidder), you’ll simply wind up with the same products each time.

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Have you ever wondered how we make decisions ? Or what decision making factors we consider? Each and every person approaches their options differently. Identify what causes you to make choices . Posted by: Team Tony.

By involving a group in making a decision you can rely on collective intelligence; knowledge beyond what is possible with individual decision makers . If all planning decisions were made by one person, not only would the choices be uninformed, there would also be little unity around team goals

Welcome to the world of incidental loyalty.

Amazon Expert Philippe Ferrey displays a list of smart devices in the Amazon Alexa app on an iPad in an Amazon ‘experience centre’ in Vallejo, California, U.S., May 8, 2018. Picture taken May 8, 2018. REUTERS/Elijah Nouvelage © Catalyst Images Amazon Expert Philippe Ferrey displays a list of smart devices in the Amazon Alexa app on an iPad in an Amazon ‘experience centre’ in Vallejo, California, U.S., May 8, 2018. Picture taken May 8, 2018. REUTERS/Elijah Nouvelage

Incidental loyalty

When it comes to shopping for products in voice search, the second-place getter becomes the first-place loser.

For commoditized products that rely on low prices instead of true brand loyalty, the impact will be huge. After all, how many granola brands do you really know by heart? The winners will be brands that have carved out unique niches in the market or those whose products have become synonymous with the category itself (like Kleenex or Q-Tips).

Even the name of a company will influence if you buy it or not. Let’s take two common yogurt brands in the US: Yoplait and Fage. While the former has wider name recognition, the latter can be challenging to pronounce. Is it Fay-gee? Fay-ahe? Fa-gee? (It’s actually Fa-yeh.) This make voice shopping a riskier proposition for this product, not only because consumers may bungle its name, but US-centric voice assistants will have a harder time recognizing the correct pronunciation as well. In a shopping environment ruled by voice assistants, Fage sales could see a significant dip.

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Here are three critical decision making methods to solve any dilemma. By Celestine Chua | Conscious Living, Goal Achievement, Life Skills, Overcoming Obstacles. Your choice should make you happy. If it makes you unhappy, then something is missing.

Incidental loyalty means that we could start to see monopolies or duopolies for everyday items.   This is bad news for consumers as well as businesses. The more we keep buying the same products over and over again, the more we’ll start to see their competitors go out of business. In the long term, incidental loyalty means that we could start to see monopolies or duopolies for everyday items that are served up at the top of voice searches. Those endless shelves of razors and toilet paper? Those will be gone.

We’ll also stop happening upon new discoveries that delight the senses. When you’re only hearing a couple options from your voice assistant versus looking at a wide range of goods, you’re much less likely to stumble upon something new. Your new favorite snack, breakfast food, or soap could be out there, but you’ll never know.

a person standing in front of a store: supermarket yoghurt aisle © Provided by Quartz supermarket yoghurt aisle

The choices we shouldn’t give up

We’re entering a period where we’ve never had more choice, yet more choices are being made for us.

Relying on voice assistants will certainly make life more convenient in many ways. When you’re running late to work and realize you’ve run out of milk or multivitamins, being able to order them verbally on your way out the door will make things exponentially easier. But when you don’t give your product choices a second thought, you’re actually sacrificing something much more important.

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Making the decision / choice was not easy and I had to go through a hard time as I remember. Your decision of making a change in your family like, living in a town rather than in the village. Your decision of protesting a decision taken by your relatives. Your choice of imposing something to

Many factors influence decision making , and many of them affect our brain’s decision - making process without us ever realizing. Making decisions is something we do every day, so I wanted to find out more about how this process works and what affects the choices we make .

Think about the impact that spending power has had on companies today. When we vote with our wallets, we can see what a powerful effect consumer boycotts and purchasing choices have on companies. It’s what leads to big companies offering more environmentally conscious products and changing their store policies. Shopping via voice might erode that influence.

In order to hold on to our real spending power, we need to be more thoughtful and self-aware about what we’re buying via voice technology. And that’ll become trickier as voice assistants themselves become more advanced. Announcements made at Google I/O in May as well as recent developments from Amazon show that these companies are working hard to enable us to have more natural, human-like conversations with our voice assistants. The more our voice assistants mimic human interaction, the more we’ll come to see them as a friend or companion in our homes instead of just a digital assistant. That means that when we ask them for help in buying things like hand soap or tissues, their answers will have more power, because we’ll start to trust their recommendations like we would another person. After all, research shows that when it comes to purchasing decisions, we trust the advice of family and friends far more than other consumers or sources.

Ultimately, we have always wanted more choices for what we do and what we buy. But the future of voice shopping means that we risk giving up a lot of those choices. As consumers—and as a society as a whole—we have a choice in how we approach this next evolution of shopping. Let’s make sure that we’re doing it thoughtfully, and not sacrificing our abilities to choose altogether.

This article is part of Quartz Ideas, our home for bold arguments and big thinkers.

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