Entertainment Nick Grimshaw loses 600,000 listeners as Radio 1's Breakfast Show sees weekly audience figures drop to 5.1m

06:15  17 may  2018
06:15  17 may  2018 Source:   dailymail.co.uk

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Radio 1 listeners have deserted Nick Grimshaw in droves (Picture: PA). Nick Grimshaw has lost another 300, 000 listeners meaning his Radio 1 breakfast show has the lowest audience for a decade.

Nick Grimshaw ’ s BBC Radio 1 breakfast show audience has dropped by over 900, 000 listeners since he took over from Chris Moyles. The show has suffered a dramatic drop in listeners since last September and Radio 1 now has it’ s lowest audience pull for a decade.

Nick Grimshaw © Press Association Nick Grimshaw

Nick Grimshaw’s BBC Radio 1 Breakfast Show has lost more than 600,000 listeners, just months after its lowest ratings since records began 26 years ago.

Overall, the number of BBC Radio 1 weekly listeners fell from 9.8million to 9.5million, according to research firm Rajar.

Grimshaw, paid between £350,000 and £399,999, has seen his weekly listener total fall from 5.7million in the last quarter of 2017 to 5.1million in the first three months of this year.

Nick Grimshaw standing on a stage: Nick Grimshaw (left) with former One Direction star Harry Styles during an interview at Radio 1 © Provided by Associated Newspapers Limited Nick Grimshaw (left) with former One Direction star Harry Styles during an interview at Radio 1

It comes after the show’s ratings plummeted to 4.94million between July and September 2017. When Grimshaw replaced Chris Moyles in 2012, the show averaged about 7million.

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BBC Radio 1 set out to reach a more ‘youthful’ audience and that’ s exactly what they did. Unfortunately, it' s cost them nearly one million listeners . According to official Rajar listening figures , the station averaged 9.7 million listeners a week during the first three months 2015

Radio 2 breakfast show presenter Chris Evans, who has the UK’ s biggest show , lost 600 , 000 listeners in the space of thee months leaving him with an audience of 9.3 million. Radio 1 also lost almost a quarter of a million listeners , with rival Nick Grimshaw ’ s audience down to

BBC Radio 1 controller Ben Cooper said it ‘remains the biggest and most relevant youth station in the UK’.

Chris Evans’s Radio 2 show saw weekly ratings drop from 9.4million to 9.1million.

Nick Grimshaw posing for the camera: When Grimshaw replaced Chris Moyles in 2012, the show averaged about 7million - but it has now fallen to 4.94million © Provided by Associated Newspapers Limited When Grimshaw replaced Chris Moyles in 2012, the show averaged about 7million - but it has now fallen to 4.94million

Meanwhile, Classic FM’s Drive show has increased its weekly listeners to 1.94million, more than all of BBC Radio 3.

When Grimshaw replaced Chris Moyles in 2012, the show averaged about 7million - but it has now fallen to 4.94million

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